Beware Of Self-Proclaimed Experts In Social Media

As executive search specialists in Communications we monitor the firms and individuals who are leading the way in social media communications and marketing. We recommend the following Wall Street Journal article for valuable pointers when you are looking for employees or consultants to assist your company with social media communications and marketing strategy and execution.

“As more and more advertising dollars flow into social media, some Madison Avenue firms are seeking to grab a piece of the action. But it will be a tough fight as the space is overrun with companies seeking to own the segment, from start-ups to public-relations firms….”http://online.wsj.com/article/SB10001424052748703722804575369132582357888.html