Free to you: Create a Professional Facebook Fanpage Yourself!

Recently,  Social Media Club of San Gabriel Valley helped entrepreneurs create their own professional facebook page without knowing any code or hiring anyone to do it. This event attracted more than any previous meeting and for good reason. Jo Lilore’s presentation was concise, detail- oriented (including helpful screenshots), and offered complete step-by-step instructions detailing the process of starting a facebook page for your business that is both professional and functional.

Jo is currently a web business consultant at WebBizStrategy.com where he consults businesses and non-profits in E-commerce, Social Media Marketing, User Experience and Usability, and Search Engine Optimization. In the spirit of the holidays, his presentation is found free on his website and offers descriptive instructions with screenshots for visual aids.

The presentation is broken into 10 major parts that detail all facets of a facebook fanpage that can be controlled by the page admin. From choosing the right vanity URL to optimize SEO, to customizing your thumbnail, to creating a customized landing page using Pagelever, this is perfect for small and local business owners looking to test the social media waters without spending any money.

But remember, creating the page is the easy part. Consistency, frequency, value of content, and engagement are essential to drive sales and increase ROI. Before you create your page, be sure to set concrete goals that you wish to accomplish. This will help focus your content and ultimate improve its value to both you and your customer. Decide how frequently you will update and be consistent. Most importantly, engage with your fans, answer comments promptly, and offer value other than just pushing your product, become a thought leader and influencer.