Next C-suite “Must Have” is the Chief Marketing Technologist (CMT)

So how do companies answer their customer service needs? Marketing efforts can be held back both by tech-averse marketers and marketing averse technologists. Granted not all marketers need be technologists. Traditionally businesses have directed marketing duties to the Marketing department and technology to the IT department, but these are becoming increasingly intertwined. Even more common is for online marketing efforts to be handled by the marketing department while the company website and other online channels are handled by technology. This disconnect results in a blurry strategy, or even worse, two confused strategies for what should be intrinsically joined.  Corporations are lacking the collaboration needed between communications and technology that is essential to today’s consumers. So, the Chief Marketing Technologist provides the necessary bridge between these traditionally separate functions.

Unfortunately, marketing efforts are confined to the technology platforms they utilize. Effectively merging these functions allows companies to create and guide the user’s experience and customer service. A successful  CMT should have specific skills that translate marketing into technology in a way that suits your business model and growth plan, finds synergy between the two functions, and infuses technology into marketing practices:

To fully reap the benefits of this Golden Age, marketing must officially take ownership of its technology platforms and strategies. And the first step of such ownership is to appoint someone to lead it. Enter the chief marketing technologist.”

–Scott Brinker, President and CTO of Ion Interactive

Should Your Company Have a Chief Marketing Technologist?

While presenting Tuesday at Pivot Conference, Scott Brinker, president and CTO of ion interactive, explained why he believes organizations should take the next step toward digital proficiency by fostering a new breed of executives — the chief marketing technologist. Brinker explains this type of executive as: [Click here to read more]

Even if the CMT position is not yet in your corporate strategic plan, it’s important to keep this in mind when hiring for social media needs.