Finding the Right Talent to Accomplish Social Media Goals

Social media skills are critical to every business function, whether to find customers and clients, to track a company’s reputation and branding efforts, or to monitor investor relations. The biggest hurdle is finding the right talent for the company’s needs. After all, utilizing social media is worthless if it can’t grow ROI in a business. Here, known experts weigh in on how to pinpoint a company’s social media goals and how to find the right talent to accomplish these goals. It specifically states which tangible skills are necessary and how roles in social media differ from one to another. We found this article to be especially on target.

Fact or Fiction: Verifying Claims of Social Media ‘Experience’

When digging down into the individual, it’s critical to really dig into the tangible experience, especially since so many people are skilled at personal marketing. To that end, Armano states that “size does not matter”, but it is suspect if someone has no digital presence and they claim to have been blogging, tweeting or working on digital strategies for companies.

“The short answer, while at first glance seems cliché is… http://dld.bz/x84A