Our client organization, the University of Southern California (USC), was established in 1880 and is the world’s leading private research university. Nicole Malec oversees university-wide media and public relations, including coordination with colleges and departments; USC’s home page and social media web strategies; publications, including USC Trojan Family Magazine and USC Chronicle; video and multimedia […]

Founded in 1907, the Port of Los Angeles is Southern California‘s gateway to international commerce. Located in San Pedro Bay, just 20 miles south of downtown, the Port of Los Angeles is the busiest container-port in the U.S. and the 13th busiest in the world. Under the leadership of Executive Director Geraldine Knatz, the Port […]

How do you sort through the internet clutter to find worthwhile PR and marketing content? PRWeek released a list to help. Keep these blogs, tools, and tweeters in your sights to stay on top of trends in marketing and PR. The links are already available in our blogroll (in the column to your right) for […]

On their weekend radio show 2minutes&more, Betsy Berkhemer-Credaire and Renee Fraser interview Brian Solis, social media expert and author of Engage. Don’t worry if you haven’t jumped on the social media bandwagon yet, during the interview he’ll provide guidelines on how to get started and “engage” your audience. Check out his website. Betsy and Renee […]

Social media skills are critical to every business function, whether to find customers and clients, to track a company’s reputation and branding efforts, or to monitor investor relations. The biggest hurdle is finding the right talent for the company’s needs. After all, utilizing social media is worthless if it can’t grow ROI in a business. […]