KFWB’s business radio co-hosts Betsy Berkhemer and Renee Fraser present current trends and how-tos for social media marketing. We invite women business owners to audition for interviews on our radio show by attending Women’s Leadership Exchange Conference on Tuesday, December 7. The event features Constant Contact and social media tools to promote your business, gain […]

By Erika Kirsten Beck One of the many questions people ask me as a public relations social media business strategist is, “Are press releases dead?”  My response is always the same, “Absolutely not, but they have gone social.” The standard press release has evolved to include social or some say interactive internet features. One of […]

FINRA’s Regulatory Notice 10-6 issued earlier this year has cleared up few social media regulatory and ethical concerns faced by investment management firms. Financial Firms Take to Facebook, Tweeting After considerable foot-dragging and regulatory confusion, asset management firms are finally exploring and exploiting the world of social media. Even the most conservative mutual fund firms […]

Fred Clayton with other panelists who addressed USC’s class of 1985 on managing their careers during “Reunion Weekend”. Most of the 60 participants were on campus to celebrate their 25th class reunion but several alumni from other classes and University administrators also joined in. For years, USC has proudly offered expert career advisory and support […]

So how do companies answer their customer service needs? Marketing efforts can be held back both by tech-averse marketers and marketing averse technologists. Granted not all marketers need be technologists. Traditionally businesses have directed marketing duties to the Marketing department and technology to the IT department, but these are becoming increasingly intertwined. Even more common […]