Maria Shriver’s Women’s Conference

From left to right: Heidi Schulman, Hilary Armstrong, Kathleen Brown, Betsy Berkhemer-Credaire, and Ann Hollister. Betsy Berkhemer-Credaire, President of Berkhemer Clayton and Principal of Trufflepig Search, at The Women’s Conference 2010. The mission of The Women’s Conference has been to educate, inspire and empower women to be Architects of Change. More than 140 newsmakers and […]

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Berkhemer Clayton Places AVP, Marketing and Communications for Cal State Northridge: Stacy Lieberman

Berkhemer Clayton congratulates Stacy Lieberman, the new AVP of Marketing and Communications for California State University, Northridge. Stacy was previously Director of External Affairs at the Skirball Cultural Center, where she oversaw strategy to welcome 500,000 diverse visitors per year, and promoted the vision, mission and public programs of a cultural institution and museum. As […]

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How to Find, Recognize, Engage, and Attract Savvy Communicators: Trufflepig Search

Berkhemer Clayton’s new specialty search division, Trufflepig Search, aims to do just that. We partner with clients to find experienced professionals who know how to write, empower their brand with social media, create campaigns, and manage staff. Trufflepig Search will help client companies hire professionals with social media track records to drive business. Click on […]

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RECRUITING METHODS USING SOCIAL MEDIA

By Krista Haley, VP Berkhemer Clayton As the following article highlights, online media, primarily social media, provides recruiters with an exceptional ability to target audiences very specifically, and to segment audiences based on many different criteria.  Combine that with metrics available to track results, and recruiters can very quickly learn what is working and where […]

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Free to you: Create a Professional Facebook Fanpage Yourself!

Recently,  Social Media Club of San Gabriel Valley helped entrepreneurs create their own professional facebook page without knowing any code or hiring anyone to do it. This event attracted more than any previous meeting and for good reason. Jo Lilore’s presentation was concise, detail- oriented (including helpful screenshots), and offered complete step-by-step instructions detailing the […]

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